No Animal Ingredients 🐭 🐱🦄
No Alcohol (ethyl alcohol, ethanol, alcohol denat.) ⚠️
No Parabens 🥵
No SLS / SLeS / ALS ⚠️
No PEGs ⛔
No Artificial Colours or Fragrance ⛔
No G.M Ingredients ⛔
No Petrochemicals 🛢️
No Phthalates ⛔
No Formaldehyde or releasers ⛔
No DEA, TEA or EDTA ⛔
No Microplastics ⛔
No Nano-sized Particles 🔬
No Bismuth Oxychloride 🧪
No Palm Oil 🐒
Animal Ingredients: It's not common for people to know that some of the mainstream brands in beauty are still using animal derived ingredients. These include fats and oils in their products. Specifically anti-aging creams. Unless the brand clearly states it, it's likely that some of their ingredients will be derivate from animals. The most regular ingredient that you would find is Glycerin, followed by Stearic Acid, it can be as bad as brands using ingredients like animal placenta extract. We refrain from ever using animal derives and are fully committed to use only plant-based alternatives to these ingredients. In the end plants extracts are happy with being used... animals are not.
Alcohol: The type of alcohol that many people know is listed on cosmetics labels as 'Ethanol' or 'Denatured Alcohol'. Science, classifies them as aliphatic alcohols. These can be harsh to skin as can irritate or dry it out. Some well known brands use alcohol only to fill up their products and also as cheap preservative. We never use aliphatic alcohol in our products.
Parabens: Parabens are a type of preservative used in many main-stream skincare and cosmetics. In recent years they have come under scrutiny as they’re believed to be ‘carcinogenic’ (an ingredient linked with causing cancer). For this reason none of our products contain parabens or formaldehyde-releasing preservatives such as dialysed urea.
Plastic Microbeads: Scientists have found that plastic microbeads are contributing to marine pollution Polyethylene is the main type of plastic microbead often used in exfoliators. Oxidized polyethylene, polyethylene terephthalate (PET), poly methyl methacrylate (PMMA) and polypropyleneare can all cause untold damage to marine life.
SLS/ Sodium Lauryl Sulphate: SLS is an irritant to skin and eyes, and could have long term damaging effects as it is absorbed into the blood steam and has been proven to build up in essential organs including the eyes, brain and liver. Despite this evidence many main-stream brands continue to use this ingredient to get rid of grease and make products foam and ‘bubble up.’ It is used in many beauty products including shampoo, hand wash and toothpaste, although it is completely unnecessary and there are natural alternatives. We also don't use SLeS or ALS.
Synthetic Fragrances & Dyes: Synthetic Fragrance is also known as Parfum. Many main-stream beauty products use artificial fragrances and dyes to alter the smell and appearance of their products. Often, very bright and strongly smelling products will have been made using synthetic ingredients, and they have been linked to skin irritation and reactions. We never use any synthetic fragrance or dyes. The smell of our products comes from the natural plant & fruit extracts and essential oils.
Nano-sized Minerals: In our mineral cosmetics we never use minerals that are processed into nano-sized particles. A nano-sized particle is under 0.1 micron. These particles are so small that it is thought they could enter the bloodstream and the research is inconclusive as to the possible effects. The minerals in our cosmetic products are all 3-4 microns.
Bismuth Oxychloride: This is a mineral that is found in many mainstream mineral cosmetic products. It is a by product of copper and lead processing and is often used as a filler to bulk out products. It is considered a skin irritant and responsible for itchiness and rashes especially for those with sensitive skin. None of our products contain this mineral.
Talc: Talc is similar in structure to asbestos and there have been inconclusive reports that it could lead to respiratory disease. It is used in many mainstream cosmetic products as a filler but has been known to cause irritation and allergic reactions. We do not use talc in any of our products.
Petrochemicals: Some cosmetic ingredients are derived from petrochemicals, including: silicone, mineral oils, and propylene glycol to name a few. They are known irritants and can be harmful to the environment.